The Monaco Yacht Show has announced that key areas of its show grounds near Port Hercule in Monte-Carlo will be “revamped” ahead of the 2022 edition taking place from September 28 – October 1.
Key changes will be the relocation of the Sailing Yacht Area to Quai l’Hirondelle, on the inner side of Port Hercule, as well as the expansion of the Yacht Design & Innovation Hub, which is dedicated to future design projects. The latter display area is set to triple in size with the addition of a 100 square metre conference on the upper floor.
“The show’s themed exhibition areas have been redistributed more efficiently, making it easier for the new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project,” explained the show’s organisers.
The redesign is part of a three-year plan referred to as the “seducation” program that combines education and seduction to attract a younger generations to the world of superyachting. Alongside rethinking the design of the showgrounds, the 2022 edition of the show will offer special passes for visitors taking their first dip into superyachting. This includes the “Sapphire Experience” which offers concierge services to organise private meetings with exhibitors as well as a range of other VIP activities and services throughout the show. Those holding “Discover” passes will also gain privileged access to the invite-only Dockside Area on the first day of the 2022 event.
General Manager of the show Gaëlle Tallarida commented: “The Monaco Yacht Show made its grand return to the international event scene in 2021, sporting a 3-year development programme with a clearly-stated goal: to promote superyachting among a new generation of clients”.
In other news, the organisers have also announced the dates of the 2022 Monaco Yacht Summit. The sixth edition of the summit will be held on September 27 at the Monaco Yacht Club and will offer advice from experienced individuals about owning and chartering superyachts.